It is a misconception that a vacant home should be easy to sell, as it represents a 'clean slate' or 'blank canvas'. The reality is that vacant homes are the hardest to sell and rank in the bottom 25% in terms of both time spent on the market and sale price.
The fact is, it is hard to provoke the emotions needed in a buyer with a property that has no 'life', and property styling has several benefits in this situation.
Styling highlights the best features of a house through the use of strategically selected items which are placed in the property in such a way as to ensure that buyers see certain aspects of the property.
A vacant property is usually very quickly inspected and styling also serves to extend the amount of time a potential buyer actually spends inspecting the property. This results from the 'distraction' created by the furnishings which effectively slows the inspection down, creating a greater opportunity for the potential buyer to form an emotional connection to the property.
Finally, styling demonstrates how the various spaces in a property can be utilized, makes the rooms appear larger and allows the buyer to see and understand what the property might be like to live in.