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30 Second Secret to Success - How to Sell Your Property with Michael Wilson of Hayden Real Estate24/5/2016  Everyone selling a property has similar questions, but the most common question of all, the one we all want the answer to is, how can I sell my property quickly and ensure that I get top dollar. Well, these are reasonable questions to ask, and who better to answer them than the experts in the real estate market, the agent's themselves. With years of experience and an opportunity to ask buyers directly what they want to see in homes that are being offered for sale, why would we possibly ignore the advice that their expertise offers us? Welcome to our feature agent profile of the week with Michael Wilson of Hayden Real Estate. Each week we will be profiling an experienced agent and asking the tough questions - the ones that will give us the answers and information we really need to know when getting our property ready to sell. Michael has generously agreed to provide his expertise and insight into the real estate market and provide all of us, who are preparing to sell our homes with valuable information that will ensure that our property has the edge in a competitive market. So, with the introductions complete, let's get into the questions that we all want to know the answers to... "Tell us a little about yourself..." How long have you worked in the real estate industry? Just on three years. Can you estimate how many properties you have sold in your real estate career? That's a really difficult one, but I know it's a lot! What do you love about the real estate industry? It's two fold really. I love helping people to sell their properties for a great price, ensuring that they can move onto a new chapter of their lives, but I also love helping buyers find the right home for them.  Michael Wilson - Hayden Real Estate "Share a couple of key points about your agency..." What is the philosophy of your agency, Hayden Real Estate? Hayden Real Estate aims to provide the finest real estate service based on the highest standard of ethics, values and client care. At Hayden's, we believe that in doing so we will earn the trust of home sellers and buyers who will become our lifelong clients and friends because we always place their best interest ahead of our own. In what way does Hayden Real Estate differ from other agencies? There are about 35 real estate agencies in Ballarat. Hayden Real Estate is one of the oldest family companies in Ballarat and has been assisting people of Ballarat buy and sell properties for almost 85 years. Our office is open 7 days a week, until 7pm each day, which means we are able to assist clients (both buyers and sellers) when other agencies are closed. We are trained and certified real estate negotiators. We are trained in negotiation techniques that enable us to get the highest buyers price, in writing, for the vendor. We are a Jenman Approved Office, that protects both the vendor and the buyer by offering honest, transparent business practices. To protect our vendors we offer inspection by appointment only. We also offer free listing on Domain.com.au and RealEstate.com.au and our Hayden Real Estate Website. We protect the vendor by offering a No Sale, No Charge, No Risk Service.  "Please share your secrets to success that every property seller should know..." What is the most important piece of advice you would provide to a seller who is getting their property ready to go on the market? There is no second chance of making a first impression. At Hayden Real Estate, the only Jenman Approved Office in Ballarat and the surrounding area, we offer a free booklet to our clients, titled "Adding Extra Sparkles". This book offers a wide range of proven ideas that give a vendors home extra appeal. Every property is different and I recommend that that the vendor put on their 'buyer's glasses' and write up a list of things to do that will assist in presenting the property at its best and give the property the best opportunity for getting the highest price possible.  What is one common preparation item that is overlooked? Every property has things the owners have learnt to 'live with'. Silly little things like a sticking door or something that was never finished or things around the house that make the home feel cluttered. It's the little 1% things that all add up. It's important to put on your 'buyer's hat', and go room by room and write up a 'to-do' list. This applies to the outside too. This list should prioritised as to what needs to be done and what could be done. Work out what you can do yourself and what items you might need help with. Finally, put a dollar figure and date to be done by. This makes it easy for the vendor and not only often saves them time and money, but also takes some of the stress out of the preparation which in the end makes the property more attractive to buyers. What is one key presentation feature that protective purchasers often remark on? Cleanliness. It's a funny thing, but if the property is neat and clean, then many other thing can be worked on. It's the 1% things that add up and wreck any potential inspection and sale opportunity. We thank Michael very much for his time this week and for sharing his valuable insights into how we can best prepare our properties for sale. Need some advice or a helping hand preparing your property for sale? Why not contact us today of your FREE 30 minute consultation? Why not share your thoughts? What puts you off when inspecting a property that is for sale? Please share your ideas in the comments. Related Posts
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AuthorJo Powell is the Director of 3 Pea's Property Styling. Combining her creative skills with her accounting background to assist her clients to achieve the best possible outcomes in the sale of their property. Archives
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