Real Estate For Sale: The Panda Craze Sweeping the Globe

In case you have missed the latest craze in real estate marketing, it really has been a big week of revelations about the hilarious lengths some agents will go to to secure a sale.

Texas realtor, Jessica Arnett, really put her best paw forward recently when she donned a panda suit (yes, you read that right, a panda suit, we have no idea why) and posed for the 

prospective purchasers of her listing in Spring.

​Apparently, Jessica was inspired by the story of homeowner Lee Wilson of Cherry Burton, East Berkshire, who took the same approach to selling his home in May of this year. Encouraged by his real estate agent, Lee hired the panda suit with a view to making his listing stand out. 

Let's begin by comparing the natural habitats of the British & American Panda...

British Outdoors Panda

American Outdoors Panda

And the natural environment of the British vs. American Panda's...

British Lounging Panda

American Lounging Panda

Whilst we cannot determine if their diets are similar, the British and American Panda's dining style appears to differ markedly...

British Dining Panda

American Dining Panda

Finally, whilst not conclusive, the British Panda appears to embrace bathing more enthusiastically than the American Panda...

British Bathing Panda

American Bathing Panda

British Panda also nails work / life balance (whilst American Panda is notably absent in this area) ...

British Panda works out.

British Panda just, well, works.

The increased interest in these properties as a result of their novel approach to marketing has reportedly resulted in a click-through rate has been more than five times that of other properties. 

So, are we to accept then, that this stunt just goes to show that, when it comes to selling a home, there are no bad ideas—and home sellers (and agents) should keep an open mind to what might work?

What do you think this strategy: smart or stupid? Would you use it to sell your own house? If you were looking to buy, would this draw you in? Please share your thoughts in the comments.

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Author

Jo Powell is Director & Stylist at 3 Pea’s Property Styling. A CPA qualified accountant, Jo combines her creativity with her extensive experience in property development / renovation and understanding of the real estate market, to advise and assist clients in preparing and presenting their homes for sale. ​As specialists assisting vendors to prepare property for sale, 3 Pea’s Property Styling leads buyers to see the possibilities.

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