I recently caught up with Sonia Gray of One Agency Ballarat for a pot of tea & a few laughs at the recently opened Higher Society.
Although Sonia was part of a team that won a Franchise Australia No. 1 - Highest Number of Sales in Australia, I was interested to learn that the number or value of sales isn’t something that Sonia has ever felt the need to track. For just over 6 years, Sonia has done this job because she loves it, not for a number. She loves her job and what One Agency stands for.
Here's some of the topics we covered during the course of our discussion and what I learned about Sonia:
Her favorite food is – Pork Belly
She loves talking about – Animals & plants
The last song she listened to was – Joan Jett - 'I love rock n roll'
Her favorite movie genre is – Action
She really wishes she had more time to – get some more renovations done at home (You're not alone there Sonia 🏡🛠)
Her favorite city is – I haven’t travelled much, I had my daughter at 22 and have been busy working and raising the family. New York would be the city I would love to see the most.
She thinks the best aspect of her job is – meeting new people every day and hearing all the different stories to why they are selling or buying. I have made some great long life friends, and its wonderful to catch up with them.
Sonia feels the one thing all buyers have in common – Misunderstanding the real estate agents role. Real estate agents are friendly people and in the course of shopping for a house, you will spend a lot of time with various agents. However, the wise home buyer understands who’s working for whom. Unless you have engaged an exclusive buyers’ agent, then the agents are working for the sellers . In fact, they’re legally and morally obliged to work for their client, the seller.
She believes that the one thing all vendors should know – Big agencies don’t mean higher prices, it often means less customer service. You can become a number, and this can lead to your agent spending less time on your most valuable possession.
Sonia tells me that if she didn’t sell real estate she would – be doing something with marketing, I’m a very creative person and love learning new skills.
Finally, we didn't want to let Sonia go without asking what she thought it was important for people to know about the agency she represents, One Agency Ballarat and how she feels that One Agency differs from other agencies.
Sonia told us that, 'the one agency ethos is all about one on one, personal service. There are many advantages in dealing with One Agency however what truly puts us one step ahead of the competition is our ability to guarantee that you will have the opportunity to deal directly with the owner of the business on a one on one basis. We are not a franchise - our independent offices work as a network.'
Thanks for your time Sonia & to Higher Society for having us in!
If you'd like to talk to Sonia about your real estate needs, you can get in touch via the following links:
T: 0417 781 421 / 4301 7760
You can also follow Sonia on social media:
Want to learn more about 3 Pea's Property Styling?
Jo Powell is the Director of 3 Pea's Property Styling. Combining her creative skills with her accounting background to assist her clients to achieve the best possible outcomes in the sale of their property.